Thoughts on the development of the hottest digital

Thinking about the development of digital printing

digital printing, with its advantages of variable data printing, personalized printing, networking printing, and online processing, has grown rapidly in recent years. It has been applied not only in the fields of commercial Express Printing and organ text printing, but also in the fields of finance, telecommunications, insurance, publishing and printing, packaging and printing

the color digital printing machine based on powder spraying technology can be divided into production type and non production type. Production type digital printing machine has industrialized batch production capacity and high printing speed, and is suitable for long-term operation; The performance and plastic deformation of non production digital printing machine can also meet the basic requirements of printing from large to small, but the price is relatively cheap and the printing speed is slightly lower. And prepare for the upcoming fuel test

the digital printing machines used in China mainly include Fuji Xerox, hpindgo, Kodak nExpress, Xeikon, Canon and Ossi. In 2003, from the development trend of China's plastic processing industry, the installed capacity of powder digital printing machines increased from 289 in 2002 to 715, of which, Fuji Xerox increased by 72 and HP indigo increased by 21. The digital printing machines of these two manufacturers have been applied in the fields of commercial Express Printing, organ printing, finance, packaging and bill printing in China

in Beijing, Shanghai, Guangzhou, Hangzhou and other places, there are fast printing shops of all sizes on the street, which is enough to prove that digital printing has indeed entered our daily life. At present, the application of digital printing in China is in polarization, which requires that the resonant frequency of the experimental system is variable, and the end is the low-end market. The investment scale of practitioners is small. Most of the equipment used are non production digital printers, digital copiers and multifunctional all-in-one machines. Most of the printed live parts are short version black-and-white. The customers of these enterprises want to be cheap and fast, and hope that the lower the price, the better. At present, the price in Beijing's text printing market has fallen from 0.30 yuan per A4 a few years ago to 0.10 yuan now. Although the printing volume is much larger than before, the profit has fallen significantly; At the other end is the high-end market. The investment scale of practitioners is relatively large. Most digital equipment is production-oriented digital printing machines. Live parts are not only short version color printing, but also many personalized and variable data printing color printing. Such customers pay more attention to quality and service, and have high requirements for color and printing quality. Such customers include advertising companies, architectural design institutes, clothing companies, publishing houses, etc. the price of printing a color A4 has been reduced from the initial 20 yuan to the current 5 yuan, or even 2 yuan

from the current situation, although the digital printing market in China is large, it is not very mature, and the regional development is uneven. At present, the development of digital printing is relatively fast in Beijing, Shanghai, Guangzhou, Hangzhou and other places, while the development of northeast and northwest regions is relatively slow. Because local people are not aware of digital printing, they always compare traditional offset printing with digital printing, resulting in low profits of digital printing. In recent years, although people have gradually accepted digital printing, some small-scale color laser printers have had a great impact on the market of large-scale digital printers with low printing prices, diverting many of their customers. However, many enterprises have made remarkable achievements in the field of digital printing, and have opened many chain stores in different cities

if the operators of digital printing want to succeed, it is not enough to have strong technical force and sophisticated equipment. More importantly, they should be good at business, have a good management mode, and provide high-quality value-added services is the key to victory. For example, the design and printing of catering, decoration, environmental design and other fields can only attract customers by reducing prices, which can only be narrower and narrower

if you invest $1 in digital printing machine, you must invest another $1 in information technology support, including network, software, server and other support. The quality of it ability determines the profit of digital printing. We need to cultivate the digital printing market together, build the digital concept of the market, study market demand and dynamics, seek solutions, and organize industry promotion and expansion

facing the future digital printing market, digital printing equipment alone is far from enough. The right investment strategy, high-quality IT support, value-added services and other supporting combinations are the shortcut for digital printing enterprises to succeed